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MARKETING THEORY:EVOLUTION AND EVALUATION

SHETH JAGDISH N.

MARKETING THEORY:EVOLUTION AND EVALUATION - 1 PRIMERA EDIC. - MEXICO D.F. - 231 PAG.

INCLUYE INDICE

ISBN: 0471635278

Subjects--Topical Terms:
1.- INTRODUCTION. 2.- NONINTERACTIVE-ECONOMIC SCHOOLS OF MARKETING. 3.- INTERACTIVE-ECONOMIC SCHOOLS OF MARKETINGÌ

LC Class. No.: HF5415 S554m

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