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INVESTIGACION DE MERCADOS

AAKER DAVID A.

INVESTIGACION DE MERCADOS - 3 TERCERA EDIC. - MEXICO D.F - 715 PAG

CONTIENE INDICE

ISBN: ISBN:9684224869

Subjects--Topical Terms:
1.-PERSPECTIVA DE LA INVESTIGACION DE MERCADOS EN LA TOMA DE DECISIONES2.-EL PROCESO DE INVESTIGACION3.-DISEÑO E IMPLANTACION DE LA INVESTIGACION.Ì

LC Class. No.: HF5415 A111i

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