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MEASURING CUSTOMER SATISFACTION AND LOYALTY

HAYES E. BOB

MEASURING CUSTOMER SATISFACTION AND LOYALTY - 3 TERCERA EDIC. - MEXICO D.F. - 287 PAG.

INCLUYE INDICE

ISBN: 9780873897433

Subjects--Topical Terms:
1.- SAMPLING METHODS2.- CUSTOMER LOYALTY 2.0 BEYOND THE ULTIMATE QUESTION3.- EXAMPLES OF CUTOMER SATISFACTION QUESTIONNAIRESÌ

LC Class. No.: HF5415 H3918 m

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