000 00607nam a2200205 4500
001 itec_16298
003 DLC
008 ///////////////cc //////////////////itec//
020 _a9780873897433
035 0 0 _a16298
050 _aHF5415 H3918 m
100 0 _aHAYES E. BOB
245 1 0 _aMEASURING CUSTOMER SATISFACTION AND LOYALTY
250 _a3 TERCERA EDIC.
260 _aMEXICO D.F.
300 _a287 PAG.
504 _aINCLUYE INDICE
650 _a1.- SAMPLING METHODS2.- CUSTOMER LOYALTY 2.0 BEYOND THE ULTIMATE QUESTION3.- EXAMPLES OF CUTOMER SATISFACTION QUESTIONNAIRESÌ
942 _2lcc
_cBK
999 _c45779
_d45779